ABOUT OUR BRAND
3rd Season was founded by Alycia Anthony and Mabel Martinez in 2012. Best friends who met in college, both with a background in Fine Art. As creative partners, they are exploring a foundation in studio art, continually experimenting using modern ways to translate traditional methods in textile innovation.
Today, 3rd Season is a fashion conscious, primarily women’s, line committed to ethical production from start to finish. Dedicated to supporting size inclusivity and to creating designs that complement a wide range of lifestyles and body types. As a brand, our mission is to provide more options that are feminine and strong, bold and beautiful, accessible and hand crafted.
HERITAGE CRAFT & ARTFORM
Our sense of bold colors and prints can be seen as a connection through our cultural background and heritage. An underlying cultural influence is present and compares similarities between cultures that celebrate pattern, color and artisan craft.
Mabel, an LA native, grew up in the city’s garment industry and through her mother’s experience working in this dynamic industry for over 30 years, she has an expansive reference point as a local designer.
Alycia, is originally from Malaysia, her family migrated to Los Angeles when she was 9 and after spending some time growing up in Hawai’i, she’s been settled back in LA since 1998.
Tapping into Mexican and Malaysian heritage craft and art form, we are able to explore varied materials and process as a learning tool. Our sense of identity brings us back to our childhood experiences in these corners of the world that inspire us today. We are informed by traditional craft through extensive research, travel and practice. The pursuit of knowledge and techniques that are centuries old allow us to see, through art, the complexities woven and interwoven over time, in reference to our cultural histories. This extraordinary foundation of who we are is what guides us through our artistic process. Beautiful things tend to emerge as we continue to reconcile and adapt our past to current day. We move forward in preserving our culture and traditions in textile making, by learning from, practicing and evolving our craft and continuing the passage of knowledge through our work.